DoW — Village Health Dashboard

Load your Substack exports Settings → Exports

✉️

Email stats export (stats → posts → CSV)

📈

Subscriber growth (free) (stats → retention → free tab CSV

💛

Subscriber growth (paid) (stats → retention → paid tab CSV)

🔄

Subscriber retention (free) (stats → retention → free tab → free cohort analysis CSV)

🗺️

Traffic sources export (stats → Traffic → Traffic by Source CSV)

Posts that drove a paid subscription

Post	Date	Audience	Paid subs	Revenue

Posts that drove the most free signups

Post	Date	Audience	Free signups	Share

Free signups = future paid prospects. These are the posts that fill the top of your funnel.

Subscriber growth over time

Notable days

Date	New free	Unsubscribes	Net	Signal

Cross-reference these dates with your posting calendar to understand what caused the movement.

Where your free signups come from (all time)

Width = share of total free signups. Paid conversions shown where Substack could attribute them.

Inside Substack: which features drive signups

Substack feature	Free signups	Paid conversions	Notes

All traffic sources

Source	Category	Visitors	Free signups	Paid

Retention by cohort — how many subscribers from each month are still around

Each card = one month's new subscribers. Bars show % still subscribed at each month mark. Green = above 85%, amber = 70–85%, red = below 70%.

Retention curve comparison

Post	Date	Open rate	Free signups	Paid subs

Green rows = paid conversion. Showing up to 100 most recent posts.